So this is the time when I all of a sudden realized that I’ve been gone from my blog for years. The last posts I’ve made before this one are from 3 almost 4 years ago.

Things have been changing for me fast. I definitely need an urgent update on my website regarding resume and everything else. After 3 amazing years working at Tencent Music Entertainment, I have been moving on attending Marshall School of Business at University of Southern California for my MBA degree, and no, I ain’t moving to California just yet. I’m staying in China for now waiting for the world figuring out what’s up so that I don’t have to carry the world’s uncertainty on my own shoulders. One thing I learned from my yet very short career life is to never stress about stuff you simply can’t do anything about, otherwise you drive yourself crazy in the middle of the night, your mental health really goes down the drain, then it’s all sadness and gloominess and it’s not fun. If you are like most people feeling desperate, useless, and sad during this pandemic, just remember we are all like you and you’re not alone, but all we can do is waiting for the world to heal. It’s a slow progress but it’s happening. It might seems that we can never move on anymore but we will. We always move on, slowly but surely. At the end of the day, it’s all very cheesy but it’s true. The true kind of cheesy.

Now the cheesy stuff is out of the way, I figured I should talk something about music. I found it really funny—when you are working in the business, you tend to keep your mouth shut and stop talking about the industry or music altogether for variety of reasons. But I figured that, since now I’m in school again, what is gonna distract me from all the boring business cases and papers (sorry professors) and endless zoom meetings (IKR?!)? Talking about music again. Duh.

Just in time to distract me from my final exams studying sessions, I’ll continue to write about music and the business, blending with a bit of my own insight, music taste, past experience and b-school knowledge (hope I’ve gained some, just to make my parents feel a little better for the astronomical $$$ they’ve spent on my education 🙂

One other thing I also realized is that, we should talk more about music. Really. There are so many business blogs out there, but no one talks about the music, which is a shame. We talk about ranks and numbers and streams and whatever. It’s all shiny stuff and people get all lost and try to figure out how to jump on the next bandwagon and hit a better number. It’s such a simple concept but so easily forgotten: the core of great sales is a great product. I mean, I can come up with a thousand ways to promote a track, but at the end of the day, music is what we are here for. The core of “music business” is really the “music,” isn’t it? Despite how music taste is all subjective, someone needs to be talking about the quality of the product: music—the songwriting, the production, the vocal, the stories and emotions, everything, which I feel like nobody does. So I figure I’ll do a little bit of that as well.

I love to be back, and stay tune for more.